From the maker to your shelf

  • Length 0:20
  • English captions
  • “A Happy Child” by Diego Nava (Mixkit)

Imported stationery often passes through two or three hands before it reaches a shop, and each one adds a margin. Ours passes through one: us, in Rajkot.

What happens in the video

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  1. The usual route: a carton hops from the maker to an importer, a market and a trader before your shop, and each hand adds a margin.

  2. Raju, our delivery boy, watches and dozes off.

  3. Our route: the carton goes from the maker to our warehouse in Rajkot, and Raju carries it to your shop.

  4. Three real pieces pop onto the shelf: acrylic markers, football erasable pens and spaceman pencils.