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From the maker to your shelf
- Length 0:20
- English captions
- “A Happy Child” by Diego Nava (Mixkit)
Imported stationery often passes through two or three hands before it reaches a shop, and each one adds a margin. Ours passes through one: us, in Rajkot.
What happens in the video
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The usual route: a carton hops from the maker to an importer, a market and a trader before your shop, and each hand adds a margin.
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Raju, our delivery boy, watches and dozes off.
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Our route: the carton goes from the maker to our warehouse in Rajkot, and Raju carries it to your shop.
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Three real pieces pop onto the shelf: acrylic markers, football erasable pens and spaceman pencils.
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