Navratri and Dussehra: nine nights of footfall, and what to do with it
Navratri does not sell stationery directly. What it does is put an enormous number of people on the street near your shop for nine evenings — which is a different…
For retailers
Guides for stationery shops
What we have learned importing and wholesaling stationery, written for the person behind the counter rather than for a search engine.
After the school rush: what to reorder, and what to quietly stop
The weeks after a school season are the most useful weeks of the year, because for once you have real evidence about what your market actually buys.
Raksha Bandhan: why cute stationery sells as a rakhi gift
A sister buying for a school-age brother has a small budget and wants something he will actually use. That is exactly what a stationery shelf is for.
Independence Day at a stationery counter: the flag-week checklist
School flag hoistings, drawing competitions and craft assignments all land in the same week, and they all need stationery. What to have ready, and when to order it.
Why cute stationery holds its price when plain stationery cannot
A plain notebook competes with every shop and every website. A character pencil box does not. That difference is where a small shop makes its month.
Stocking for the school season: a four-week plan
The school season is won in the four weeks before it starts, not on price during it. Here is how to plan the stock.
What MOQ really means when you buy stationery wholesale
MOQ is not a hurdle a supplier puts in your way. It is the number that decides whether a design can be sold at all — here is how to read it, and how to use it.