Navratri and Dussehra: nine nights of footfall, and what to do with it
Navratri does not sell stationery directly. What it does is put an enormous number of people on the street near your shop for nine evenings — which is a different…
What we have learned importing and wholesaling stationery, written for the person behind the counter rather than for a search engine.
Navratri does not sell stationery directly. What it does is put an enormous number of people on the street near your shop for nine evenings — which is a different…
The weeks after a school season are the most useful weeks of the year, because for once you have real evidence about what your market actually buys.
A sister buying for a school-age brother has a small budget and wants something he will actually use. That is exactly what a stationery shelf is for.
School flag hoistings, drawing competitions and craft assignments all land in the same week, and they all need stationery. What to have ready, and when to order it.
A plain notebook competes with every shop and every website. A character pencil box does not. That difference is where a small shop makes its month.
The school season is won in the four weeks before it starts, not on price during it. Here is how to plan the stock.
MOQ is not a hurdle a supplier puts in your way. It is the number that decides whether a design can be sold at all — here is how to read it, and how to use it.