The import house behind the kawaii counter
Family-run, Rajkot-based, and slightly obsessed with stationery that makes children grin.
It starts at the factory. We work directly with the manufacturers who make the fun stuff — maze pens, squishy erasers, cartoon pencil boxes, full gift sets — and import it ourselves under our own licence. No middlemen, no margins stacked along the way.
Then it lands in Rajkot. Every carton is counted, coded and photographed at our warehouse. Each product gets a simple 4-digit item code, a case size and an honest ex-warehouse price — the same price for every approved buyer, no negotiation games.
And then it reaches your shelves. Retailers across India register here, get approved, and order full cases. We pack, book your transport and share the LR receipt, so you know exactly where your stock is.
We are GST registered (24BILPM3469B1ZB) and a licensed importer. We keep the range tight — 71+ products that actually sell — instead of a thousand SKUs gathering dust.