Where a child can reach it

  • 0:20
  • English captions
  • “Feeling Happy” by Ahjay Stelino (Mixkit)

Children choose their stationery and somebody else pays for it, so put it at a child's eye level. Three designs shown properly outsell ten shown two pieces at a time.

What happens in the video

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  1. Ten designs crammed on a high shelf: too high, too many. Biscuit, the shop cat, cannot reach them.

  2. A dotted line marks a child's eye level, and a ledge appears at that height.

  3. Seven designs go, and three come down to the ledge: dog 10-colour pens, dino push-pull erasers and a pizza eraser.

  4. Start with one case each of two or three designs.

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